Selling T-shirts is so boring

Selling T-shirts is so boring, it shouldn’t qualify as a new business idea, right? Well you’re wrong.
Augme

Entrepreneurs worldwide have come up with new twists and spins on the humble T-shirt and sweatshirt business so that your tees now have innovative designs and functions, and are sold unconventionally. These new shirt ideas are, in a word, cool:

Augme.com (pictured above) has got T-shirts that can be scanned by a mobile phone. The T-shirts feature a datamatrix barcode, known as a “tag.” Using a mobile phone camera, a person may take a picture of the tag, and the mobile phone will read the tag and open the website of the wearer. You can choose any website, social networking page, photo, video or music to link the tag to. Great for showing off your 1000+ friends on Facebook.
U Love NY? Neighborhoodies helps you express your passion for New York City. You can get ultra-cool hooded sweatshirts emblazoned with the name and identity of your very own neighborhood at NY-based Neighborhoodies. The company is taking this warmly-received idea global and you should see London and Paris hoodies soon.
The T-Shirt Deli in Chicago goes by the tag line “T-shirts made fresh daily”. It’s not hard to see why. Customers get their shirts by selecting a “fresh”, empty shirt from a deli counter and customizing it with personalized lettering. Each letter on your T-shirt costs US$1 each; customers can use custom letters or their own design. Now you can get your favorite Albert Einstein quotes on your tee.
If you want to make a bold political statement with what you’re wearing, check out T-post’s “94% News, 6% Cotton” tee. The Swedish subscription-based label designs unique T-shirts based on the current news item which the newspapers are writing about. There’s a printed text explanation on the inside of the shirt which keeps you updated and informed of the major news around the world.
Can you think of new, innovative and uber-cool ideas for the T-shirt or sweatshirt business?
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